$40M tourism injection

August 23, 2017

Events like the Lake Mulwala Rod Run have great economic benefits to the community.

Yarrawonga Mulwala Tourism and Business (YMTB) is set to continue attracting, creating and sustaining events over the next three years, which will inject an estimated $40 million into the local economy, thanks to a funding agreement with Moira Shire Council.

YMTB Executive Officer Noel Wright said a further three year agreement of $225,000 per annum had been reached with Moira Shire Council ensuring the Visitor Information Centre remains open in its current capacity and enabling staff to continue the hard work of creating, servicing and keeping important events in the area.
The three year agreement will be finalised prior to its start date of October 1, 2017 following ministerial approval.
“Moira Shire Council recognises the great work and the importance of our centre and its accreditation,” Mr Wright said.
“The centre is an extremely important cog in assisting with events and visitor needs that directly and indirectly inject $13.3 million into the economy each year.”
Yarrawonga Mulwala Tourism (YMT) became Yarrawonga Mulwala Tourism and Business (YMTB) last November after joining with the Yarrawonga Mulwala Chamber of Commerce at its Annual General Meeting.  YMTB was officially signed off at a special meeting on June 28 this year.
“This partnership has been very positive and has many synergies and therefore benefits to members,” Mr Wright said.
“Together we are a stronger organisation that can work together on grants, events and more importantly more benefits to our members.”
Mr Wright said the association continued to attract, develop, support and sustain the very best in events for the area including the Lake Mulwala Rod Run, Country Week Tennis, Yarrawonga Mulwala Multisport, Yarrawonga Mulwala Kids Festival and Country Festival of Tennis - just to name a few.
“It’s simple without this organisation these events may not be here today and many jobs along with it,” he said.
“We will also directly inject more than $140,000 into supporting and developing events this financial year and that is the envy of many other towns around us.”
Mr Wright urged businesses to get behind YMTB and join as members so they can do more.
“Every business in town benefits directly or indirectly from tourism and events,” he said. 
“It is now time to become a member and help us continue to build the growth and strength of our most important industry.”
Mr Wright highlighted the association’s membership which currently sits at 198 members which he says should be close to 600 potential members.
He urged businesses that are currently not members of YMTB to join and assist in driving growth in the community.  
Memberships with YMTB start at $75pa for not for profit associations; $150pa for trade businesses with no shop front and non-main street businesses; $300pa for all accommodation and tourism operators, major business houses and main-street businesses.

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