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Growing local culinary and agritourism

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April 25, 2018

The Murray F2P program is designed to build on the quality, authenticity and availability of locally produced food and beverage experiences for visitors and locals in the Murray region.

Food and agriculture industry operators from across the Murray region are invited to contribute their ideas at the Murray Farm to Plate (F2P) strategy workshop on Tuesday 1 May at Cobram Barooga Golf Club, Barooga.

Murray Regional Tourism (MRT) in collaboration with the NSW and Victorian Government and Local Government partners is calling on anyone who works across the food supply chain, to attend the workshop and share their ideas for the development of the Murray Region Farm to Plate Development Strategy.
The Murray F2P program is designed to build on the quality, authenticity and availability of locally produced food and beverage experiences for visitors and locals in the Murray region.
The first stage of the program is the development of the Murray Farm to Plate Strategy which will be built from the valued input of local businesses and individuals attending these workshops, with the ultimate aim to grow the regional economy by better connecting the agricultural food and visitor economies through a farm to plate value chain approach.
The program is designed to develop the Murray region as a renowned agriculture and culinary tourism destination and to do this MRT need to understand the supply, demand and distribution challenges and opportunities around regional food and drink. The strategic plan will identify what the region is doing well and where the region can improve.
The workshop is for representatives from the entire supply chain including producers, transport operators, wholesalers and distributors connecting to the food service and those with an interest in food production, food service and or food tourism.
Attendees will identify opportunities to improve the quality, authenticity and availability of locally produced food and beverage visitor experiences and generate ideas to create new and enhance existing income-generating activities in the farm to plate value chain.
The Murray F2P Program is for the entire Murray region from Albury Wodonga to Mildura
Wentworth. Further to this, a series of local plans will be created to enable local communities along the Murray to develop their own approach to developing their agriculture and culinary tourism\sectors. To register go to: murray-f2p-program-cobram-barooga-workshop.eventbrite.com.au

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