Murray Regional Tourism (MRT) in collaboration with the NSW and Victorian Governments and Moira Shire Council invites farmers, producers and land owners to learn more about opportunities to diversify their business at the Farm Gate Producers Field Day, to be held within Moira Shire on Thursday, June 7.
The Farm Gate Field Day is an introduction to the Farm Gate Producer Business Development Program, where farmers and land owners can learn about business innovation, explore options for value adding and diversifying food production to improve their bottom line.
Mark Francis, CCEO Murray Regional Tourism, said “The Farm Gate Producer initiative is part of an overarching Murray Farm to Plate (F2P) Program, designed to develop the Murray region as a renowned agriculture and culinary tourism destination.
“The Australian food and agritourism sector is a key contributor to the economy with domestic, export customers and visitors wanting authentic, regional produce and experiences.
“As demand for our produce and tourism experiences increases, the Farm Gate Field Day has been established to provide an opportunity for farmers and land owners in the region to learn about how to improve their food or agribusiness to benefit from this trend.”
Mayor Libro Mustica also encouraged farmers and growers to register for the field day.
“Moira Shire is home to a variety of agricultural industries including horticulture, cereal, oilseed, livestock and dairy production” Mr Mustica said.
“Irrigated agriculture in particular is the shire’s economic engine.
“The Farm Gate Field Day is an excellent opportunity to listen and learn from the experiences of local producers and to develop helpful farm business contacts.
“I encourage all farmers and growers to participate in the field day and discover what opportunities there are to expand their business.”
Regionality, specialists in food, wine and agritourism development will be running the Field Day led by Rose Wright, farm to plate specialist and founder of Regionality.
Many farmers who have undertaken Rose’s program have gone on to successfully develop new opportunities on their farm or from their produce.
The mentoring and practical approach to business development provides participants with the support they need to innovate, creating alternative or additional income streams and in some cases a succession plan to keep family members on the land.
The farmers who join the program will be taken through a series of workshops designed to help them develop their ideas and knowledge and establish new ways to value add to their businesses.
There will be access to people from local government who can assist with developing an agritourism venture along with the opportunity to learn from local producers who are developing food or agribusiness as part of their farm business.
Food producers and rural land owners in Moira and surrounding shires in the Murray River region of NSW and Victoria considering or already involved in farm to plate or agritourism should register for the field day via the following link: murray-farm-to-plate-program-farm-gate-field-day.eventbrite.com.au
MRT works in partnership with Visit Victoria, Destination New South Wales and 13 local government areas and regional tourism associations to drive the development of the tourism industry within the Murray region.
For more information about the project please visit www.murrayregionaltourism.com.au.