A seemingly simple device that replaces a Volkswagen’s front badge could save countless kangaroos and hundreds of thousands of dollars in damage by emitting a warning signal of a vehicle’s approach.
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES, it is hoped the ‘RooBadge’ will reduce collisions with kangaroos, which comprise 90 per cent of on-road wildlife accidents.
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