Money mules help organised crime move and hide the proceeds of serious offending, including cybercrime, fraud, drug trafficking and human exploitation.
Almost 13,000 suspected mule accounts were shut down by Australian banks during the 2023-24 financial year.
The campaign, developed in consultation with the Department of Home Affairs, AUSTRAC and law enforcement, aims to disrupt organised crime and raise awareness about the consequences of becoming involved in criminal money laundering schemes.
One of its key focusses will be helping people recognise the recruitment tactics criminal networks are using before they become victims of exploitation.
These tactics include the use of fake job advertisements, social media and messaging apps, and promises of easy money.
International students and temporary visa holders are among the groups most frequently targeted due to potential unfamiliarity with Australian law, and financial and employment pressures.
NSWPF State Crime Commander, Assistant Commissioner Scott Cook, said the consequences of offending were severe.
“Money laundering is not a victimless crime,” Asst Comm Cook said.
“It is the financial engine that allows organised crime to thrive.
“Even if you think you’re just helping someone out, you are enabling organised crime, and you will be held accountable.”
The campaign will run nationally through advertising, multilingual resources and community outreach.
If you have information about a possible money mule or have seen potential signs of recruiting, you can make an anonymous report to Crime Stoppers at https://tinyurl.com/26r2tdab
To learn more, visit https://crimestoppers.com.au/money-trap/