Great balls of protein

CSIRO's Dr Doug Hilton and Dr Aarti Tobin tasting Just Meat in a protein ball.

Australia’s national science agency, CSIRO, is adding value to the beef sector, turning red meat into a highly nutritious powder to give an allergen-free protein boost to snacks and beverages, targeting a $3.8 billion health and wellness market opportunity.

Taste testings of the innovation were on offer at Beef 2024 in Rockhampton, as CSIRO unveils its Just Meat protein powder which can be used in products that have mostly remained elusive to the meat sector.

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