What’s brewing for Pop & Pour 2026?

“Looking back and reflecting on the 10 years since our very first festival, we are incredibly proud of what Pop & Pour has grown into and the opportunity it gives us to highlight the amazing producers, musicians, venues and businesses of Echuca Moama,” Ms Wegener said.

“It has become an annual weekend away for so many people who return to our region to celebrate everything we have to offer.”

A new addition to this year's festival trail is Two Lads Tap House in Moama, which will host Knot Entertainment and T-Sax + Decks.

“Two Lads has brought something fresh and exciting to Moama, and we're thrilled to welcome them to the Pop & Pour trail,” Ms Wegener said.

“That variety is what Pop & Pour is all about, being able to move between venues, discover something new at every stop and create your day, your way.”

The music line-up on the trail includes AC2ZZ, Shannon and The Flipside, Stumbling North, Lokki Acoustic, Knot Entertainment and T-Sax + Decks.

Beyond the stages, festivalgoers can expect roving entertainment, boat cruises, face painters and the return of the festival tattooist at Four Two Five, The Woolshed.

VIP ticket holders will begin the day at a circus-inspired brunch at Three Black Sheep, featuring cocktails, magicians, and live music from Lokki Acoustic.

“Think bright colour, fabulous food, cocktails, magicians and live music, all before the main festival trail has even begun,” Ms Wegener said.

The American Hotel, a Pop & Pour partner since the festival's first year, returns as the official Festival Hub, with events running throughout the weekend, including Friday night ticket exchange, a Saturday after-party, and a new Sunday brunch.

Local producers featured at the festival include Two Lads Brewery, Murray Gums Estate, Echuca Distillery, Cape Horn Vineyard and Travla. Major partner Junction Moama also returns for another year.

For Pop & Pour tickets, go to popandpour.com.au.