Yarrawonga’s own medical beauty clinic Bella Pelle Body Clinic is celebrating after they took out the Best in Marketing award at the Australian Beauty Industry Awards.
Bella Pelle was nominated for the Best Salon/Clinic five treatment rooms or more for VIC/SA/TAS (top 9); Best in Marketing (top 3) out of the whole of Australia and Director of the year (top 10) for all of Australia with an awards night held at The Star in Sydney recently.
Bella Pelle Body Clinic Yarrawonga Director Carly Knowles said the recognition means the world to herself, Client Liaison Jodie Cartwright and their dedicated team, who have poured their hearts and souls into crafting innovative and impactful marketing strategies that resonate with their audience.
“The Australian Beauty Industry Awards provide the Australian beauty and make up industry a much needed and often requested benchmark of excellence in business and creative ability on a state-by-state basis,” Ms Knowles said.
“Demonstrating excellence in several areas, the entire team deserves the credibility, recognition and visibility that comes with winning such a prestigious award.
“To be a part of the ABIA is such an amazing achievement as it enables us to showcase Bella Pelle Body Clinics superiority by highlighting how we go above and beyond to ensure that each customer feels welcomed, heard and satisfied with their experience.
“In the world of beauty, where trends are ever-evolving and consumer preferences constantly shift, it is our duty to not only create exceptional products but also to tell compelling stories that captivate and inspire.
“Our marketing journey has been one of creativity, authenticity, humour and relentless dedication to connecting with our customers on a profound level. I must express our gratitude to our customers – without whom none of this would be possible.
“I also want to acknowledge the brilliant minds behind our marketing team. This award is a testament to your originality and perseverance.
“Our tireless efforts for the perfect prank, unyielding commitment to post’s going viral, and boundless creativity have elevated our brand to new heights.”
The ABIA platform offers a wide array of categories that highlight the leaders in beauty across salons/clinics and individuals for business, service, education, design and so much more.
2023 has certainly far exceeded the organisers expectations as far as entries with a record number of high-quality submissions, a testament to the strength of our industry.
The entries were judged by 40 industry icons, with sponsors for the platform also including TAFE NSW, Naked Tan, Dermapen World, Global Beauty Group, Dermalogica, Dermaviduals, Shortcuts, Inskincosmedics, Dermaplaning Australia, Sustainable Salons, Comfortel, Beauty Expo Australia, Biodroga, Professional Beauty Solution and Australian Dermal Science Institute.
Founder and CEO of Mocha Group Linda Woodhead has championed the best in beauty around the country since 2012 through this trusted award platform and said that Carly and her team are the perfect examples of industry leaders who will make excellent ambassadors for the awards program and their local area this year.
“As with all our 2023 winners Bella Pelle are now looked to both nationally and globally as an innovator in technique, trend and service,” Ms Woodhead said.
“The regional Victoria community should be so proud of this incredible achievement!”
Over their 10-year tenure in Yarrawonga, Bella Pelle has also won the Moira Shire best new business in 2015 and were a finalist in two categories in 2017, were finalists for the Australian Beauty Industry Awards in the category Best clinic for VIC/SA/TAS five treatment rooms or more in 2020 and 2021 and earned a Esthemax excellence in business recognition award for innovation, resilience, and expertise in 2021.