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Your ride is here: Uber arrives in Cobram

By Cobram Courier

Oct 14, 2026

The rideshare service has expanded to 15 regional Victorian cities and communities. Photo by Supplied

Cobram is one of 15 regional Victorian communities where the rideshare service Uber is now available, with the service having officially launched on Thursday, October 8.

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The company said the expansion increased transport options for residents, local workers and visitors while creating flexible earning opportunities for drivers.

Uber currently operates in hundreds of regional Australian cities and towns, with ride numbers in regional areas growing four times faster than in the nation’s five largest cities.

Uber ANZ managing director Emma Foley said regional Victoria was known for stunning landscapes, with the expansion giving locals greater flexibility to get around.

“People are balancing work, family, social plans and everything in between, and by expanding Uber to these 15 towns, we’re offering a new way for locals to get around, unlocking a new flexible earning opportunity and supporting thriving regional tourism,” Ms Foley said.

Before the trip, riders are matched with accredited drivers. All Uber driver partners undergo rigorous screening and checks requiring drivers to hold authorisations for ridesharing. Riders can also turn on an optional unique 4-digit PIN to make sure they’re getting into the right vehicle.
During the trip, every ride is GPS tracked. Riders can easily share their journey in real time with friends and family through the Share My Trip feature — a simple way to let someone know you’re on your way.
After the trip, feedback matters. Riders can leave a rating or report any issue in-app, with a dedicated safety team on hand to follow up on any concerns.

Services available include UberX for everyday rides.

Eligible Victorian Seniors Car and Senior Savers Card holder can access exclusive savings, including 50 per cent off the first five rides for new riders and five per cent off every subsequent ride.

Driver availability is expected to grow steadily in the weeks following the launch.

Riders are encouraged to allow extra travel time during peak periods as services ramp up.

Uber is continuing to seek driver partners across all 15 new locations.

Anyone interested in driving with Uber can sign up at uber.com/drive and upload the required documents, including a driver’s licence and vehicle insurance.

Vehice inspection requirements are available at uber.com/au/en/drive/requirements/vehicle-requirements.